PROJECT MASAYA : BUILD A BAKERY

PROJECT MASAYA : CREATE SOCIAL ENTERPRISE

PROJECT MASAYA 2019 : BUILD A BAKERY

+ WHO WE ARE

We are Project Masaya 2019, a group of 20 students from the National University of Singapore (NUS), Department of Architecture and Industrial Design. The project is in collaboration with Gawad Kalinga Community Development Foundation (GK), a non-profit organization seeking to alleviate poverty in the Philippines. We will be working with GK Arceo Village, which consists of 40 families, located in Batangas, The Philippines.

+ WHAT WE WANT TO DO?

Project Masaya 2019 seeks to develop a baking social enterprise in GK Arceo Village this December.

Apart from alleviating poverty for the families, the project seeks to address a broader theme of women’s empowerment within the village. Managed mainly by the local Titas (middle-aged women), the enterprise aims to produce 600 pastries each day for sale and an additional 200 for the beneficiaries within the village.

The group of 20 NUS students will be involved in the design and construction of two structures, kitchen and sales point, alongside the GK and the beneficiaries.

The kitchen will be a refurbishment of an existing sundry shop located within the village. Its strategic location adjacent to the playground allows for the Titas to work while looking after their children as they play. On the other hand, the sales point will be constructed outside the village. The high traffic location will accommodate for the sales of the pastries as well as the relocation of the sales of goods from the aforementioned sundry shop.

The construction period will take place this December, where NUS students and village Titos (middle-aged men) will exchange design and construction experiences and techniques.

Moving forward, we aim to document the process, successes and limitations of our current approach to implement a similar model where the first year of construction would focus on an immediate construction need and the next a social enterprise in other villages under Gawad Kalinga. The information collected could potentially influence the masterplan of future villages as well, allowing Gawad Kalinga to offer land in strategic locations to enable the movement out of poverty.

PAST MASAYA PROJECT : 2018 FIELD REPORT

Project Masaya started in the summer of 2018, where a group of 21 students from the Department of Architecture constructed a playground within the village. This was identified as a construction opportunity during a participatory design workshop held the year before. The playground created a play space that not only engaged the children in creative abstract play but allowed for a community space where all members of the community may gather around, socialize and bond.

At the same time, we conducted a participatory design workshop, seeking to identify a social enterprise to support the livelihood of the beneficiaries. Through active feedback sessions, we manage to identify the needs and aspirations of the community – a baking enterprise.

The baking enterprise stands from the aspiration of village housewives to contribute financially to their household. Apart from daily household chores and the caretaking of their children, they often found themselves idle and unfulfilled.

PROPOSED DESIGN

Project Masaya 2019 aims to set up a successful social enterprise that will not only empower the Titas who are currently home makers but also allow for a steady, sustainable stream of income to the families. The sustainability of this enterprise can be guaranteed due to the Titas themselves agreeing that a baking enterprise would be a good direction during the participatory design workshops held in 2018.

+ BREADSHOP

The entrance was identified as a good location for the bakery as the villagers wanted to target the commuting villagers from neighbouring barangays (villages) as potential customers. They currently travel 20 minutes to the city centre to procure their daily bread intake.

The high traffic location will accommodate for the sales of the pastries, contributing to the success of this social enterprise model. The relocation of the sales of goods from the aforementioned sundry shop would also allow for a wider customer base for the current Tita running it.

The design was generated from the base of a traditional box and mono-pitch roof configuration.

To innovate beyond that, slanted columns that extend out from the base to the corners of the roof were included to make the store seem larger and thus more prominent.

Since the mono-pitch roof does not provide shade from the evening sun, screens were added to the facade of the store. These are likely to be made from perspex of polypropylene sheets attached to a retractable frame similar to that of a curtain. This is to ensure a low cost of construction that would be eyecatching to attract customers.

+ KITCHEN

Apart from alleviating poverty for the families, the project seeks to address a broader theme of women’s empowerment within the village. Managed by mainly by the Titas (middle-aged women), the enterprise aims to produce 600 pastries each day for sale and an additional 200 for the beneficiaries within the village.

The strategic location of the sundry shop adjacent to the playground allows for the Titas to work while taking care of their children.

The spatial layout of the kitchen takes into consideration two modes of collection – by beneficiaries within the village and for sales outside the village. The left window is reserved for collection while the front for sales. The separation of the two modes creates a clearer distribution system, each undisrupted by the other.

The front facing window doubles up as an interaction point, where Titas who are working can look after their children as they play outside at playground adjacent to it.

Portable chairs, transformed from existing furniture, will be incorporated at the window to facilitate interaction. Smaller innovations to make storage easier will also be incorporated.

HOW YOU CAN HELP?

We seek to raise a total of S$15 000, which will contribute to the material cost of construction as well as the baking equipment required for a successful social enterprise. The breakdown of expenditure will be made available to all donors.

FREQUENTLY ASKED QUESTIONS

WHAT WILL THE CONTRIBUTION BE USED FOR?

The money will be used exclusively for the material and labor cost of construction. Both the material sourced and the contractors engaged will be from the local area.

WHEN WILL THE CONSTRUCTION HAPPEN?

The construction is scheduled for December 2019. The design team will be on-site (at their own expense) to supervise the construction. The team will also be doing the interior and setting up the classroom.

HELP BUILD A BAKERY IN PHILIPPINES

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